With years of experience and excellence in the optics industry,
we identified a clear gap in the market presenting us with a great
opportunity to have our own label “JOOJ”, catering for the young
customers who seek the freedom and variety to express their fashion

With 5 stores across the fashion hubs of Egypt, JOOJ represents an
the explosion of dynamic vibes renewed trends to suit all moods and


  1. Mall of Egypt
  2. City Stars
  3. City Center Almaza
  4. Mall of Arabia in Q2 2021.